Pathex

Real-time audience analytics and targeted ad delivery platform

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At a glance: Pathex

At a glance: Pathex
Product websitehttps://www.pathex.io/
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Screenshot of Pathex

Overview

What is Pathex?

Pathex is an AI-driven platform that offers real-time audience analytics and targeted ad delivery to live audiences by combining video sensors and AI models. It provides detailed performance metrics on offline advertisements and bridges online and offline marketing channels seamlessly.

How to use Pathex?

To use Pathex, businesses can integrate the platform with their existing marketing channels. Simply capture live audience data, analyze it for personalized ad delivery, and monitor performance metrics on the dashboard.

Pathex 's Use Cases

#1 Helping brands achieve personalized engagement with live audiences through targeted ad delivery #2 Enabling advertising agencies to optimize offline ad campaigns with real-time analytics

Pathex 's Core Features

Real-time audience analytics Targeted ad delivery Performance analytics Integration of online and offline marketing channels

FAQ from Pathex

How does Pathex capture live audience data? Can Pathex help optimize offline marketing strategies?

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Sources and verification

Product reference: Pathex — Product website.

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